Press / News Releases

LILIN unveils New Corporate Identity

[ 03-01-2007 ]

LILIN, one of the World’s largest CCTV manufacturers, today announced the launch of a new corporate identity, in readiness for its move towards a single brand solution.

The company is to change its brand, with immediate effect, from CS Li-Lin to LILIN. A new logo is to be introduced, reinforcing the company’s values of offering cutting edge products and continuous technological development, whilst remaining committed to the provision to the highest standard of service and product offering. The new strapline “Creativity, Progress & Excellence” is an important part of the branding and emphasises a phrase that will be remembered by our customers as associated with LILIN.

The new identity is one of the most important strategic announcements made by the company in its 25 year history. Jason Hill, Managing Director of LILIN said, ‘I am very excited with our new branding and identity. Our vision is for LILIN to be an unassailable brand where the highest standards meet the highest style. The new brand reflects our drive for continuous improvement in this competitive industry. It is also an integral part of the company’s development to become the best manufacturer of quality CCTV products in the World.’

The new corporate identity will be used on all products, media, literature and packaging in order to promote quality and satisfaction to our customers. Launched with immediate effect, the new logo will be introduced across all printed literature over the next six months.

ENDS

About LILIN

LILIN is one of the World’s Largest CCTV manufacturers. With expertise in Digital Recording, High Speed Domes, Infra Red and Cameras, LILIN is committed to providing customers with the latest technology and perfect customer service. Headquartered in Milton Keynes - with international offices in over 13 countries, LILIN products are sold and supported world-wide. LILIN’s equipment is used by many large and respected blue-chip companies.

For further information please contact:
Sara-Jane Johnson
Merit LILIN UK Ltd
Davy Avenue
Knowlhill
Milton Keynes
MK5 8NB
Tel:  0870 120 5550
E: sarajane@meritlilin.com
www.meritlilin.co.uk